Minerva vs AuthoredUp
AuthoredUp costs $19.95/month and is probably the best value in the category - as long as your problem is formatting, previewing and stats, not writing. It is not a content generator: it takes what you have already written and helps you publish it better. Minerva solves the step before: producing the draft. If you have someone on the team who writes willingly and well, AuthoredUp at that price is hard to beat. If the blank page is the reason nobody publishes, a formatting tool changes nothing.
Data verified 7 August 2026
Minerva
50 € /user/month
One plan, everything included, unlimited generation. Content built from your calls and company documents, unlimited profiles from a single dashboard, available in English and Italian.
Trial: 14 days, no credit card.
AuthoredUp
$19.95/month
A Chrome extension for writing, formatting, previewing and measuring LinkedIn posts. It does not generate content: it assists people who already write.
One plan with every feature, no analytics limits. Trial: free trial available.
AuthoredUp websitePoint by point
| Criterion | Minerva | AuthoredUp |
|---|---|---|
| Does it write the draft for you?This is the difference between a tool that saves you ten minutes and a tool that gets a post published that otherwise would not exist. | YesComplete ideas and drafts generated from the Knowledge Base, then editable. | NoAuthoredUp does not generate content: it formats, previews and measures what you write. |
| Does the content come from your own conversations?This is the difference between a post that tells a real story, with the objections and numbers from your own deals, and a post anyone in your industry could have written from the same prompt. | YesThe Knowledge Base is built from calls (Fathom, Fireflies), company documents and past posts. Ideas start from what was actually said in the room. | NoNot applicable: there is no content generation to feed. |
| Can you run several LinkedIn profiles from one place?An agency with 20 clients, or a sales team of 10, cannot run one login and one subscription per profile. | YesUnlimited profiles from a single dashboard, each with its own Knowledge Base and writing style. | PartlyBuilt for people writing from their own profile. Team features exist, but the model is still per author. |
| Faithful preview and a formatting libraryOn LinkedIn the "see more" cut and the formatting of the first three lines decide whether the post gets read at all. | PartlyPost preview included, plus a free public tool at /tools/linkedin-preview. | YesThis is the strength of the product: faithful preview, snippets, saved formatting and historical stats. |
When AuthoredUp is the better buy
- You already write your posts and only need to format, preview and measure them.
- Budget is the main constraint: at $19.95/month it does more than it costs.
- You want to work inside LinkedIn, without a separate app.
When Minerva is the better buy
- The bottleneck is the blank page: nobody on the team knows where to start.
- You need to cover several people or several clients, not just yourself.
- You want ideas to come out of work the team already does, without adding a writing task to anyone's calendar.
Frequently asked questions
- Does AuthoredUp write posts with AI?
- No. AuthoredUp is a writing and formatting assistant: it takes the text you write and helps you lay it out, preview it and measure the results. Generating the content is still on you.
- Does it make sense to use AuthoredUp and Minerva together?
- Yes, and it is one of the few combinations that do not overlap: Minerva produces the draft from your calls, AuthoredUp polishes and measures it. Roughly €70 per person per month in total.
- Why does Minerva cost more than AuthoredUp?
- Because they do different things. AuthoredUp is a formatting tool at $19.95/month; Minerva builds a Knowledge Base from your conversations and generates the content, with multi-profile management for teams and agencies. Comparing them on price only makes sense if your problem is formatting.
Sources
Pricing in this category changes often. The figures here were verified on 7 August 2026: if you are reading much later, check the sources. If you find something wrong, tell us and we will correct it.